Jason Cooke
Vice President of Operations, Medshore Ambulance
Priority Ambulance, LLC
Jason Cooke’s career in emergency medical services illustrates growth, innovation, and an unwavering commitment to public service. In 1994, at 15, he joined Lamar Rescue Squad as a driver, which sparked a pivotal career in public service. In 2000, Jason earned his Paramedic certification, marking the beginning of a remarkable path in EMS.
During his tenure as a paramedic with Darlington and Lee Counties, Jason’s exceptional patient care skills and natural aptitude for leadership were recognized by his supervisors, propelling him into the role of Assistant Director of Darlington County EMS. Concurrent with working full-time in EMS, he served the community further as a deputy and police officer for Darlington County Sheriff’s Office and Hartsville and Lamar Police Departments.
Jason’s career reached a significant milestone in 2008 as he entered the Director of Access Health position at McLeod Health. This role showcased Jason’s ability to think beyond traditional EMS boundaries as he orchestrated a care coordination network among community partners in the Pee Dee area. His mission was clear: efficiently guiding at-risk patients to appropriate healthcare providers, ultimately improving health outcomes. This innovative approach to patient care management earned Jason recognition as an emerging industry leader.
Jason’s reputation for excellence and his knack for large-scale system management led him to Priority Ambulance in 2018. As Vice President of Operations, Jason oversees Guardian Ambulance Service and Medshore Ambulance Service, the largest privately owned EMS system in South Carolina. Under his guidance, these operations have become models of efficiency, setting new standards for emergency medical services in the state.
What sets Jason apart is his visionary approach coupled with a ‘lead by example’ philosophy. He doesn’t direct from behind a desk; he actively engages with his team, offering insights gleaned from his rich experience in the field. This hands-on leadership style, which has fostered a culture of continuous improvement and innovation within his organization, is a testament to his commitment to excellence.
Jason has been a mentor and friend to those under his supervision, consistently offering professional guidance and support. His approachability and willingness to share knowledge have inspired countless EMS professionals, creating a ripple effect of improved patient care across South Carolina.